Challenge

In this situation, we faced a unique challenge: promoting the client’s video services to trial lawyers while respecting strict confidentiality requirements. Much of their work involved video and imagery from real cases, creating a barrier to sharing impactful content publicly. While animation content was manageable, using real video materials for promotional purposes was challenging without breaching client confidentiality.

Approach

To overcome this, we implemented AI-driven image and video creation. As AI tools became more advanced, we saw an opportunity to use this technology to create realistic, engaging content with fictional actors. This allowed us to sidestep the need for extensive shoots, actors, and locations, while maintaining the professionalism and impact of traditional video content. With AI-generated visuals, we could produce polished materials that showcased our capabilities without revealing sensitive case details.

Outcome

Through this approach, we achieved several key outcomes:

• Client Confidentiality: By creating content with fictional actors, we adhered to strict confidentiality protocols while still demonstrating our video expertise.
• Cost and Time Efficiency: The use of AI eliminated the need for costly and time-consuming shoots, delivering high-quality content faster and at a lower cost.
• Enhanced Engagement: Our AI-generated videos and images resonated well with our audience, enabling us to maintain an active social media presence that effectively showcased our services.

This AI integration enabled us to meet our marketing goals while protecting client privacy, demonstrating our commitment to innovative solutions tailored to industry-specific needs.