Objective

Steel Auto Group, a small independent dealership, sought a promotional video to showcase one of their featured vehicles, the 2018 Ford Flex Limited. The goal was to create an engaging, memorable video that would highlight the vehicle’s key features, appeal to potential buyers, and reinforce the dealership’s brand identity.

Approach

Video Concept and Execution
To achieve Steel Auto Group’s objectives, we designed a 20-30 second promotional video composed of a slideshow of high-quality images of the vehicle. The visuals were enhanced with overlay graphics, emphasizing key selling points like price, mileage, and standout features.

Brand Identity Creation
Recognizing the need for a cohesive brand image, we created a logo for Steel Auto Group to help them establish a professional identity in their marketing materials. The logo was animated at the close of the video, providing a polished and memorable finish.

Feature Highlights and User Engagement
Our team focused on visual storytelling, using dynamic transitions and brief, impactful text to communicate the vehicle’s standout features. The animated logo added a level of professionalism, making the video effective for social media sharing and online listings.

Outcome

Steel Auto Group’s promotional video effectively showcased the 2018 Ford Flex in a compact, engaging format, reinforcing their brand image and creating a memorable first impression for viewers. This video is now a model for how we at NexGen Promotions help small dealerships like Steel Auto Group drive awareness and sales with economical, effective solutions.