Project Overview

To introduce Reading Corner Online, a platform empowering preschool educators with valuable resources, we developed a 30-second promotional video showcasing its comprehensive offerings. The goal was to convey ease of access and the quality of educational support available, featuring Reading Corner’s founder, Karen Green, and her engaging teaching methods.

Objectives

• Highlight the key benefits for preschool teachers, emphasizing the ease of integrating lessons and activities.
• Showcase the expansive resources on Reading Corner Online, including thousands of downloadable lessons and video content led by Karen Green.
• Create a visually engaging experience through classroom footage and dynamic motion graphics, concluding with a memorable brand impression.

Execution

We combined authentic classroom clips with Karen Green’s on-camera teachings, capturing the hands-on, approachable atmosphere that Reading Corner Online embodies. Animated kinetic text was integrated to emphasize key phrases, ensuring each benefit was highlighted effectively. The promo concluded with a clear display of the Reading Corner logo, reinforcing brand identity.

Results

This promotional video serves as a compelling, quick introduction to Reading Corner Online, effectively communicating the platform’s value and approachability in a visually engaging format. It’s a valuable asset for increasing brand awareness and engaging educators looking for reliable and easy-to-access preschool teaching resources.